Effective Ways to Get More Customers Online
By now you know it’s not enough just to have a website. Heck, it’s not even enough to have an amazing website! The days of “if you build it, they will come” have been gone for decades. So, how do you reach more people online? Take a look at several key ways successful businesses get more customers online:
Participate in online discussions
Your business needs to be present wherever your customers are in order to get more customers online. Find out where they are doing research for products or services similar to yours. Engage in conversations on industry blogs, social media channels and online forums.
This will help establish you as an expert in the eyes of potential customers. You’ll also begin making connections with other businesses in your industry who may be great referral sources. Be helpful. Don’t be pushy or sales-y. Let these online relationships unfold as naturally as the ones you make in real life.
It will take a bit of time to get more customers online in this way, but don’t give up! The more conversations you join, the better results you’ll see. It’s a bit like online dating for your business! And best of all, it’s completely free.
Use Organic Search Engine Optimization (SEO)
Customers of every business are using search engines. Some customers are in the research phase, while others have made their decision and are ready to purchase. As you already know, both types of customers are using search engines. For most successful businesses, SEO is one of the most effective methods to get more customers online.
We highly recommend hiring an expert. They will help move your website to the top of organic search results when a potential customer uses a keyword or phrase for your product/service on Google. The technical side of successful SEO requires help from someone like our friend Steve Pitchford over at Search Optimizers.
Just like your participation in online discussions, results won’t start pouring in overnight. However, using SEO is a solid strategy that every business who wants to grow must employ. After a few months, your potential customers will begin discovering your business online in much larger quantities.
Use Pay-per-click (PPC) Ads
Another great way to get more customers online is to employ paid advertising campaigns on the sites they use frequently. With this method, you can reach a large amount of potential customers very quickly. You can get more customers online from search engines (very similarly to what is described above with organic SEO), or from social media channels like Facebook.
PPC ads require the help of an expert (like us!) and a marketing budget to pay for each click on your ad. It’s not necessary to have a huge budget, and it’s always wise to start small. Some businesses test the waters with just a few hundred dollars.
Working with a PPC agency or an Adwords consultant will help you avoid costly mistakes. They’ll help you set goals, build landing pages for your product/service and accurately measure results. A well designed PPC ad campaign will help you get more customers online very quickly.