Advertising in 2018: Don’t Wait. Here’s Why…
If you’re thinking of waiting until next year to launch a Google AdWords and/or Facebook Ads campaign for your business, here are two HUGE reasons why not to wait until January to get started.
Conversion Tracking Setup
In order to track conversions (knowing how many phone calls, lead forms and/or sales your campaign is generating) you’ll need to get all of your digital marketing channels talking to each other! No matter how you slice it, setting up this conversion tracking system for your unique business is complicated and can often take time.
To successfully get your website, landing page, call tracking software, Google Analytics, Google AdWords, Facebook Ads (and any other tool you use) to be on the same page takes planning, a great deal of communication and time.
Don’t wait until January to get this process started and don’t start a campaign without it.
Strategy and Testing
You may think you know exactly whom you want to target with your campaigns and what you want to say, or you may not be certain of these details. In either case, there are nearly always surprises when it comes to what we think the results will be and what actually does happen in real-life digital marketing.
A high-converting Google AdWords or Facebook Ads campaign takes testing and time to discover which variables make it so. (Did you know Facebook alone has 33,000 data points on every user?) It’s not enough to simply target by high-level factors like location, age and gender any more.
If you wait until January to start testing, you’re going to be well into February before you’re certain of what converts and what doesn’t.
Where To Begin Now
Conversion tracking setup is the first major hurdle, so get in touch with us to begin planning this today. Our team of experts will work with your website, your ad accounts and any other tool you’re using (i.e. chat software, call tracking, etc.) to complete the process so you’ll know exactly how many leads, calls and sales your campaign is achieving right from the start.
Let’s get the ball rolling so when January 1 comes around your campaigns will already be setup to generate the most conversions at the lowest possible cost. If you don’t wait, and get started now, all of 2018 will be an exceptional year for your digital marketing efforts!