We’ve gotten started…. So what’s next?

We’re so excited to work with you! Thank you again for choosing Everett Andrew Marketing to create and manage your marketing campaign. Now that the ball is rolling, here are a few notes on what you should expect:

Landing page design and ad campaign set up:

If you’ve completed the initial consultation process, we’ve got what we need to build your landing page and create your pay-per-click ad campaign. You can expect to see a first draft of each of these in 2 weeks, possibly sooner. We’ll review the landing page and campaign with you and make any edits needed to start off successfully.

Communication:

After your campaign launches, expect to receive regular communication from us. A basic metrics report will be sent to your inbox each month, and we’ve scheduled a monthly phone consultation to keep up with the happenings of your business and answer questions you have along the way.

Also, keep an eye out for a monthly educational email from us in your inbox. You’ll get a brief, but powerful and important dose of PPC education exclusively designed for EAM clients. The more you learn about PPC marketing, the better conversion results we can achieve together.

A few other important notes:

After your marketing campaign launches, please keep the following in mind:

  • If you Google yourself with the keywords we’ve set up, don’t click on your own ad.
  • At times your ads may be throttled by Google for short periods, and you may not see them; this is to ensure your daily budget lasts the whole day. They’ll come back on.
  • After a short while, we’ll get in touch to schedule a phone call to review initial performance.

Thank you again for choosing us to create and manage your marketing campaign! We’re working hard to get everything set up and will keep you posted shortly.

How To Get The Most Value From Your PPC Campaign Manager

Successful pay-per-click (PPC) campaigns are founded on good communication between the business and the campaign manager.  When your ppc campaign manager is in-the-know about you and your business, and you are in-the-know about your ppc campaigns, a much greater level of success is possible. We want you to be equipped to get the most out of your campaigns, so read on to discover how to get the most value from your ppc campaign manager.

Ask Questions

You’re not expected to understand everything about ppc campaigns – that’s why you’ve hired a ppc expert! However, there are many things to understand on a basic level to get the most out of ppc management. Your manager will do their best to communicate what to expect and what’s happening on a regular basis, however, it’s important that you ask questions of your ppc manager when you don’t understand something. Questions are always welcome and the more you know the better we can work together. Your ppc manager will do their best to answer your questions in a non-technical fashion, so you can easily understand the workings of your ppc campaigns.

Share what’s going on in your business

Businesses of all sizes are continually evolving, and sharing what’s new with your campaign manager can help them continue growing your campaigns in alignment with your business. For example, are you running a special discount on a product/service? Let them know! They can implement these promotions or changes into your ppc account so all your marketing channels are on the same page.

Set Goals

No marketing campaign is worthwhile unless goals are set. Work with your manager to set realistic goals for your ppc campaigns. It’s amazing what can be accomplished when our collective sights are set on a desired outcome. Your campaign manager will help you understand what outcomes are possible when employing ppc ads to market your product/service.

5 Advantages to Working with a Certified Google Partner

What is a Google Partner? Google Partners have proven their knowledge in all things Adwords and are devoted to successful ppc campaign management. They must continually meet Google’s standards of delivering quality service with proven results for their clients. They must also manage an ad spend of at least $10,000 each 90 days – indicating their capability of acquiring and keeping satisfied Adwords customers who are seeing a good return.

What does it mean to work with a Google Partner, and why is it better? Here are five advantages that prove a Google Partner is the right choice for your ppc campaigns:

Guaranteed testing and innovation

Google Partners are required to perform tasks such as split testing different versions of ads inside your client account. They’re held accountable to being proactive in refining your Adwords campaigns so the best possible results are achieved.

No waiting in line for help

When things don’t go as planned, your Google Partner can tackle issues quicker than a non-Google Partner in multiple ways: their proven knowledge of the Adwords environment enables them to diagnose problems quicker; and Partners with a large monthly spend have direct access to a Google rep who can often address issues immediately, rather than having to get a support ticket and wait in line for a resolution.

No fear of missing out

Since Google Partners must pass several difficult exams proving their expertise in Adwords, you can trust that every available feature that would benefit your campaign will be employed. Greater success is achieved when a Google Partner creates and manages your Adwords campaigns.

Assurance that a high standard of service is continually maintained

Google periodically reviews your Partner agency’s accounts to ensure high quality scores are being achieved in each campaign and optimal service is being provided for each client. Conversion rates and client retention are also evaluated. If a company fails to maintain high standards, Google may remove their Partner badge. Therefore, by working with a currently certified Google Partner you can be sure you’re getting a high level of value from their services.