Transition begins in July

For months, Google has been preparing users of the AdWords about the platform impending transition from old to new.

Since March, Google AdWords users have been able to access both versions of the platform to familiarize themselves with the updated features. To name a few of the latest functions, the latest update includes an Audience Manager; more accurate conversion tracking that helps access a global site tag; related product grouping presentation; new tools to promote on YouTube; and promotion extensions to highlight specific sales and offerings with Google Search ads.

With the slow transition from the previous version of Google AdWords will come a variety of questions. Are you ready to head into the latest interface?

Read more about the changes here.