Transition begins in July
Since March, Google AdWords users have been able to access both versions of the platform to familiarize themselves with the updated features. To name a few of the latest functions, the latest update includes an Audience Manager; more accurate conversion tracking that helps access a global site tag; related product grouping presentation; new tools to promote on YouTube; and promotion extensions to highlight specific sales and offerings with Google Search ads.
With the slow transition from the previous version of Google AdWords will come a variety of questions. Are you ready to head into the latest interface?
Read more about the changes here.