Whether your website is brand new or has been around for a while, more traffic often means more leads for your business. Some methods of getting more traffic are do-it-yourself (DIY), slower and free. Others may require the help of an expert and a financial budget, but are fast and highly effective.
Here are 3 ways to get more traffic to your website:
1. How to get more traffic with Social Media
One free DIY method used in increasing traffic to your website is the daily distribution of social media posts containing links back to your site. Try sharing content from your blog or photos hosted on your site from events you’ve recently attended. Be sure the things you share are in fact hosted on your site and are “fresh”, meaning: don’t share old stuff just for the sake of putting a link out there. Stay on top of putting new content on your website and share it often. Over time you may see a steady stream of traffic coming to your website from your social media profiles.
2. How to get more traffic using Email Marketing
Another free DIY method used to get more traffic to your website is by sending out regular email campaigns to your community. Craft the email campaigns in such a way that readers must visit your site for the full content. Make the message of your email campaign compelling to get them to want to read more! Over time, if you send consistently good content to your community via email, you’ll see increasing amounts of traffic coming to your site. (Note: DO NOT “over-send”. We recommend no more than one email campaign per week, and for many businesses maybe less.)
3. How to get more traffic with Pay per click (PPC) Marketing Campaigns
This third option is the fastest way to get more traffic to your website, and is highly effective for gaining new leads, but does require the help of a PPC expert and a small budget at the start. Using a PPC campaign, you can get a lot of traffic from people who are actively searching for your product or service on Google. Once your PPC marketing campaign is set up and running, traffic starts coming in right away. When set up correctly, you’ll also be able to convert that traffic into leads, then count the number of leads you received compared to the dollars spent. There’s no shortage of people searching for businesses like yours on Google. (If interested in learning more about PPC campaigns, check out this post)
As you can see from the examples above, it takes an investment of either time or money to get more traffic to your website. Since your business is unique and so are your goals, choose which is the best fit for you. If you can, do all 3 and watch your business grow!
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