Palms Chapel: Booked Solid

(Note: The data and harrowing tale you’re about to read are real, but the names of the business and business owners have been changed to protect the innocent.)

At Palms Chapel, there’s a wedding scheduled every Saturday for the next 8 months, and nearly all Fridays and Sundays are booked, too.

Since opening their wedding venue doors more than 15 years ago, Roger and Cindy have never been this busy. And they’ve also dramatically reduced the time and money spent on marketing.

2x the leads and bookings

Within several months of launching their paid ad campaigns under our guidance, some massive changes began to occur:

  • Double the number of phone calls, info requests and tours booked (note: more than double in the busy month of January)
  • Increased from 4 weddings per month to 10 weddings per month
  • They were able to stop paid advertising on WeddingWire & The Knot
  • Stopped attending time-consuming networking events in the local area

Palms Chapel’s ad campaigns on Google and Facebook now bring couples to them 24 hours a day, 7 days a week. …keep reading to learn how they did it….

How Palms Chapel uses Google Ads

With Google Ads, Palms Chapel shows up at the top of the search page when couples are looking for a wedding venue in their area.

Couples are actively searching on Google for wedding venues every day – so being present here is the first important step to introducing the venue to those who are looking to book.

How Palms Chapel uses Facebook Ads

With Facebook Ads (and on Instagram too), demographic targeting promotes Palms Chapel to the ideal “buyer persona” who is: 

  • newly engaged
  • within a certain age range
  • is planning a wedding in their city
  • (plus thousands of other data points Facebook has on each user that can be employed to reach your ideal couple)

How Palms Chapel uses Landing Pages

Palms Chapel uses specific landing pages on their website to invite visitors to book a tour, attend an open house or request more info.

They never send paid traffic to their homepage – this would force the visitor to hunt for the info they want, causing “friction.”

Example: A venue tour landing page enables Palms Chapel to communicate exactly what the visitor wants to know about taking a tour and how to sign up easily.

Here’s a sample landing page layout:

The Results

Even though they’re noted above, it’s worth repeating! Not long after launching the campaigns under our guidance Palms Chapel felt the difference:

  • Double the number of phone calls, info requests and tours booked (note: more than double in the busy month of January)
  • Increased from 4 weddings per month to 10 weddings per month
  • They were able to stop paid advertising on WeddingWire & The Knot
  • Stopped attending time-consuming networking events in the local area

The amount of money they spend on marketing services and ad dollars in the program is minimal – and when compared to the dollars earned in bookings, it’s a no-brainer. They’ve spoken to other venues in their local area and were shocked at the amount still being spent for so few results.

Because their ad campaigns now bring couples directly to them 24 hours a day, 7 days a week, owners Roger and Cindy only need to spend a few minutes each month on this effort – the rest of their time is spent elsewhere.

Get the Same Results for Your Wedding Venue

What would a change like the one Palms Chapel experienced mean to you?

Do you believe it’s possible to spend less time and money and yet book more weddings?

If you answered yes to the last question, but aren’t sure where to begin, we can help you get there.