Marketing Solutions Offered
The following pay-per-click (PPC) solutions will be used to connect your business with your ideal customer, in the right places online: Google AdWords, Facebook Ads, Instagram Ads, and Bing Ads.
You’ll see results quickly because PPC marketing delivers conversions faster than other types of online marketing.
These effective marketing tools can start working for you right now.
How It Works
Create a Plan
The crucial first step in our relationship will be focused on listening and learning. Lots of questions need to be answered, and you may even learn things about your own business you never knew! A team member will help you discover things such as your Unique Selling Proposition (USP), appropriate Call-to-Action (CTA) and much more; laying a solid foundation for your digital marketing campaigns.
Together, we’ll craft your strategy, set goals and soon you’ll see a clearer picture for what you can accomplish online with pay-per-click marketing.
Build the Solution
After the foundational elements of your strategy have been set, it’s time to construct the tools used to accomplish your goals.
Everett Andrew Marketing will design and build impressive landing page(s) on your website which will create enthusiasm for each of your products/services. Each landing page is where visitors are converted into leads or paying customers.
Next, your landing pages need traffic from people who are actively searching for your product or service. A pay-per-click marketing campaign will be expertly crafted in order to help potential customers discover your business faster, and in the right places online.
Since the consumer landscape is a place of continual evolution (as is the world of digital marketing and even your own business!), it’s not acceptable in any way to “set it, and forget it.” Rather, an effective landing page and PPC marketing campaign takes continual testing and refining in order to keep your costs low, and your strategy in line with what consumers want.
The goals you set with Everett Andrew Marketing will be accomplished through ongoing consultation and conversion rate optimization (CRO).