Thinking Of Trying Google AdWords?
You’ve heard of AdWords several times but not sure what it is. If that sounds like you, and you’re thinking of trying Google AdWords for your business, here’s a quick first-timer’s guide to understanding what it’s all about:
What is Google AdWords?
Google AdWords is the software used to place paid ads on Google search results whenever a person looks for the product or service you offer.
The key operating phrase to know when learning about AdWords is: “pay-per-click” (frequently abbreviated ‘PPC’).
AdWords is the most popular PPC advertising platform. With this type of advertising, you pay only when someone shows interest and clicks on your ad. If your ad is shown, but the user doesn’t click on it – no problem, you don’t pay.
Google AdWords is one of the most effective ways to get your business discovered by people who are actively searching for your products or services.
How much does it cost?
Trying Google AdWords doesn’t have to be expensive. There is no set cost and you can set any budget you want to pay for clicks on your ad. Some businesses spend only a few dollars a day, and other larger companies spend thousands.
Google does set a price for each word related to your business, so you must be willing to pay that amount for a click. Depending on the type of your business clicks may be anywhere from $0.05 per click, up to $80 per click. Nope, that wasn’t a typo! Some businesses pay quite a bit – Attorneys, for example – they’ve got a lot of competition and the ROI of what they might get from a new customer can be extremely profitable.
But, not to worry, most businesses pay a small amount per click.
What results should I expect?
Getting good results from Google AdWords takes a significant amount of expertise. It’s not a DIY marketing tool. The folks at Google themselves recommend that you get the help of a Google Certified Partner in setting up and managing your AdWords campaigns.
With a well-designed AdWords campaign, and a few great landing pages, you can expect to start seeing results pretty quickly.
Depending on your individual conversion goals (i.e. are you looking for phone calls, web form completions, online purchases, etc.), you can expect to see people discovering your business every day, and a good number of them choosing to contact you.
Results vary depending on your budget and a few other factors. But, any business can get measurable amounts of new leads with the right AdWords ‘recipe’.
Want to dig in deeper and get specific pricing for your business before you try Google AdWords? Give us a call. We have the resources and tools to give you a customized cost estimate.
Speak with one of our PPC Experts today
About The Author: EAM Blogger, Mark Chapman, works with clients across all industries; helping them acquire more leads, who are excited to buy the products and services they offer. His ongoing work in pay-per-click marketing gives him endless amounts of insight for writing great blog posts and speaking to audiences nationwide.